IUP Publications

At their previous meeting, Yasaswy had been clear about what he wanted and where he wanted to take the division. "We need to grow, and expand the range of our publications," he had said. "We should be looking at bringing out at least 30 journals and 20 magazines, by next summer." Rajeshwer had worked with Yasaswy in different capacities for a number of years, and felt he was familiar with the working of his boss's mind. Yasaswy was a man who did not believe in incremental, organic growth: he characteristically thought big, always setting ambitious growth targets for the various constituents of the ICFAI Foundation. So, there was nothing unexpected in his wish to almost double the number of publications, even though most of the current set of magazines and journals had been introduced in the space of little over a year.

About ICFAI

IUP Publicationswas a division of ICFAI, one of the largest educational foundations in India. Established in 1984 as a not-for-profit educational society, the foundation initially offered a distance learning program in finance, the Chartered Financial Analysts (CFA) course. The first few years of the foundation saw modest but steady growth. Over the years, the portfolio of programs and courses offered by ICFAI increased. Exhibit I lists some of the courses (in distance and campus modes) offered by ICFAI and its affiliates at the beginning of 2003. At the time the foundation was set up, the Indian economy was characterized by controls, licenses and quotas (often referred to ironically as the license-permit-quota raj).